Foot Locker Stores Encourage Gen-Z Voters to “Rock The Vote”


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Shoppers walking past a Foot Locker store.

Tomas Sanchez Jurado, Reporter

Beginning last week Foot-Locker Inc partnered with Rock The Vote, an MTV originated platform to encourage young voters to vote, and is offering in-store voter registration. About 2,000 of their stores are going to offer this service to Americans across the country. According to a recent company press release, on September 22nd, visitors to any U.S. retail location within the family of brands of the Foot Locker organization will have ‘one-click’ access to a digital site where they can check their voter registration status, register to vote, and sign-up for election reminders.

As of August, Rock The Vote has registered about 870,000 young voters for the upcoming November election. This number is a significant increase compared to the 2016 presidential election, when Rock The Vote’s platform registered 550,000 voters.

In addition to providing information and access to consumers, Foot Locker is also supporting its employees by providing work time flexibility and resources to allow employees in America to exercise their right to vote. To further empower team members and support their civic duty, the company will provide access to a platform of extensive resources, providing tools and information to ensure they can cast their ballot with confidence.

Rock The Vote is a nonprofit organization dedicated to unleashing political power for young Americans. According to Foot Locker Inc “Rock the Vote has processed over 12 million voter registrations and has shared information and resources to turn young voters at more than 30 points above the national youth average with approximately 60% voting for the first time.” Rock the Vote has modernized the civic process and has brought a significant awareness to the importance of voting.