Parkland activist, David Hogg, 20, has been known to fight against big name conservatives on political matters as well as their morals. He recently reignited the flame that hopes to get conspiracy theorist Marjorie Taylor Greene out of office. His new fight though, is with the outspoken Trump supporting businessman, Mike Lindell. Hogg is planning to launch a  competitor pillow company to compete with Lindell’s MyPillow business. Hogg’s upcoming business has been met with mixed reactions, with some in support of the venture and other’s questioning his intentions.

Hogg is working alongside software engineer William Legate, 20, on this upcoming business. Legate and Hogg got to know each other though March for Our Lives, a bi-partisan organization that advocates for sensible gun reform in America. Through their upcoming pillow business, Legate and Hogg aim to prove that liberals can run better businesses that care about their employees while helping the world.

Twitter seems to be the home base for this upcoming project where the whole idea of a pillow business originated from a tweet by Legate. In the tweet that started it all, Legate jokingly stated that he is, “considering launching a MyPillow competitor with better made pillows, made in America, and at a fraction of the price. The company would use funds to support democratic & social causes.” Legate, who was once joking but is now very serious about the startup, is even the one funding the company, stating that he is, “converting my bitcoin to pillows.” He then added that, “It’s either going to be the dumbest thing I’ve ever done or the smartest thing, so we’ll see.”

While everything about the upcoming company is still new and undetermined, Hogg and Legate are rushing to create a pillow company that can compete with Lindell’s multimillion dollar business. “This is a really weird timeline,” Hogg said in an interview. “We’re in a pandemic, I’m in college online because of that, and I’m starting a pillow company as my second start-up all before I can even legally drink.”

Legate and Hogg recently announced that the name of their company is “Good Pillow.” A statement shared on the business’ Twitter account explains the name choice, stating that, “Everyone deserves a Good night’s sleep, coupled with the belief that we deserve to feel good about the brands we choose to support.” The statement went on to detail the intentions of the company, as well as their commitment to being, “a quality, ethical, and sustainable company.” The company aims to, “inspire a new generation of Americans to live the American dream by giving back and supporting causes you believe in, to create a true conscious consumer movement- all while getting a Good night’s sleep.”

The word “good” seems to contradict Mike Lindell’s recent actions, who, in his Trump supporting frenzy, has gotten himself banned from Twitter and his product dropped by numerous stores and big-name retailers, among them Kohl’s, Bed Bath & Beyond, and Way Fair. In addition to being banned from social media in a Trump-like manner, Lindell also follows in the former president’s steps in another way, too, one where he’s becoming familiar with the justice system. Lindell faces a potential lawsuit from Dominion voting systems for making, “false and conspiratorial” claims, according to Dominion’s lawyers.

In response to his new potential competition, Lindell said, “Good for David Hogg trying to make a pillow,” adding that, “as long as he doesn’t infringe on people’s patents, good for him.”

Critics on social media have called into question Hogg and Legate’s lack of experience needed to excel in running a business, noting that both of them are in their 20’s. Hogg recognized these critics, stating, “there are very vocal people on social media who may not be the most positive,” adding that, “in some instances, it can provide a sense of accountability.”

Hogg also said to critics, “To all the people that hate us for trying to make the world a better place, I hope you get the help you need because happiness is not gonna come from hate. It comes from working hard, doing good and having great friends. Hate all you want- we will prove you wrong.”

Legate also has a few words for the naysayers, stating, “There’s a million different things to do, and a lot of people don’t think this is still a real thing, even though it is.” LeGate then added, “[these people] just motivates us more to make this successful and show the world that you don’t need to treat your workers like crap in order to run a successful, viable company.”

Hogg and Legate were also met with a new range of critics, where Hogg’s former high school classmates and fellow activists called him out for being a “grifter.” Numerous activists believe that Hogg is capitalizing on the spotlight he has recently found himself in. Mere weeks ago, a video from 2018 resurfaced of Representative Marjorie Taylor Greene harassing then 17-year-old Hogg through the streets of Washington, D.C. Greene wasn’t a congresswoman at the time, and instead devoted her time to believing in conspiracies that fueled her anger at Hogg’s fight for gun control legislation. This resurfaced video threw Hogg into the spotlight once again, and once the whole Greene ordeal seemed to be wrapping up in its popularity, Hogg then picked a fight with Trump-supporting Mike Lindell.

Multiple Parkland survivors and other activists tweeted their dismay with Hogg, among them Elena Perez, regional director of March for Our Lives, who tweeted, “I honestly don’t know what is appealing about fighting capitalism with capitalism.” Cameron Kasky, a Parkland survivor who helped organize the March for Our Lives student protest and is the co-founder of Never Again MSD, has also been very vocal in his disagreement with Hogg’s business. Kasky has expressed his thoughts on Twitter, where he called Hogg’s upcoming business “embarrassing.” In a tweet, Kasky apologized for what the cause has come to, saying, “To those of you who marched, donated, lobbied, and called for change… I’m so sorry this is what it turned into.” Kasky then added “But, welcome to America, everything ends up a grift.” Later on, a Twitter user stated that Kasky’s narrative was not allowing victims of school shootings to do anything besides activism, such as starting a company. In response to this, Kasky tweeted that Hogg was, “exploiting the political activation of [his] base by creating a completely bogus narrative that purchasing the product is a form of activism while simultaneously thirsting over sports cars and complaining about “haters” on [his] Twitter page.”

In his defense, Hogg tweeted that he is more than his trauma, and that people with trauma and PTSD can do more than one thing, referring to his gun control activism and potential business developments. Hogg also called out his critics, tweeting, “To all those questioning my intentions sincerely (Explicative) off I refuse to feel guilty about wanting to help people and feed myself and pay for therapy. You may not agree with how I do it- but ultimately I know what my intentions are – to help people. I’ll prove it.”