Mark Zuckerberg is going on an “Apology Tour” for the company’s misuse of user information again after data was released to advertisers without the consent of the users. In recent days, Zuckerberg has taken questions from the Senate and the House of Representatives about his company’s methods.

Zuckerberg has stated that, “the company has already stopped third party apps from getting so much information, and that, “Facebook has started limiting the data apps get when you sign up.” Before this change, data from Facebook was released to several advertisement corporations, and people are not okay with this regardless of the recent changes they’ve made.

“We didn’t take a broad enough view of our responsibility, and that was a big mistake. It was my mistake, and I’m sorry,” he said. This is not the first time Zuckerberg has had to apologize for this either. Many officials have called him out for the constant apologies and lack of change. Senator Catherine Cortez Masto stated, “After a decade of promises to do better, how is today’s apology different?”

Soon after, Zuckerberg responded with how he plans to change the company from within by, “taking a more proactive role.” What this truly means for the company is still unknown to the public, but many professionals believe that, once again, nothing will change.

A professional in the field of CEO apologies, Amy Ebesu Hubbard, said that in order to be forgiven, these two things must be achieved: first, offering an apology, and second, making sure the recipient feels empathetic toward you. She said that people must feel bad for you. “Was it really sincere?” She believes that it doesn’t feel that way when the apologies are so frequent.

Privacy is important. And Mark Zuckerberg’s site, Facebook, isn’t keeping private information … private. If the issue persists, Facebook’s following will fade and join MySpace in the social media graveyard.