Beyoncé Partners With Adidas

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Beyoncé Partners With Adidas

Ivy Park

Ivy Park

Ivy Park

Raquel Perry, Reporter

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Beyoncé and Adidas will be partnering soon,  to relaunch the singer’s Ivy Park brand, as announced on Thursday.

The pop singer and Germany-based sportswear manufacturer announced their partnership with plans to co-create new footwear and apparel that will run the gamut from performance- to lifestyle-focused items.

“This is the partnership of a lifetime for me,” Beyoncé said in an online statement. “Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business.”

“I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader,” the singer added.

The move comes after Ivy Park launched two years ago with Philip Green, the Topshop Billionaire. However, the singer bought out the athleisure label after sexual harassment and racial abuse accusations leveled against him, according to U.S. weekly. Beyoncé will still remain as the owner of Ivy Park, press release noting that she is praised for being “one of the first black women to be the sole owner of an athleisure brand.”

The Adidas company believes that their partnership with Beyoncé will help to yield performance and lifestyle products. “As the creator sports brand, Adidas challenges the status quo and pushes the limits of creativity through its open source approach. Beyoncé is an iconic creator but also a proven business leader, and together, we have the ability to inspire change and empower the next generation of creators,” Eric Liedtke, Adidas’ executive board member of global brands, said in a statement.

No photos have yet been released of the new products and revamped Ivy Park line.